Measuring not Counting – Fran Cassidy

The #IPASOCIALWORKS project has been working for the last two years to establish best practices in how to measure the impact of social media campaigns. Most people accept that the measurement of social needs something more insightful than the counting of likes, tweets, and shares.

Under Fran’s guidance the project has produced the best collection of peer reviewed case studies looking at social media campaigns, establishing and demonstrating their ROI.