What is the future of behavioural science and narrative research in an industry landscape rapidly accelerating use of artificial intelligence

What is the future of behavioural science and narrative research in an industry landscape rapidly accelerating use of artificial intelligence?
Leigh Caldwell managing partner of Irrational Agency and Ray Poynter, Founder of NewMR, sit down to discuss the convergence of behavioural science and AI. Does AI pose a risk to behavioural science, or can behavioural science help AI better reflect the irrationality of the consumer mind?

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