Leigh Caldwell is a founding partner of the Irrational Agency – a research consultancy using behavioural economics and consumer psychology to help companies with pricing strategy, marketing and product decisions, and to make their customers happier. His 2012 book, Psychology of Price, has recently been translated into Japanese, Chinese, Korean and Taiwanese. He also carries out academic economics research and is an economics commentator on BBC News.
Leigh Caldwell
Presentations
- What is the future of behavioural science and narrative research in an industry landscape rapidly accelerating use of artificial intelligence
- The Role of Narrative in Research with Irrational Agency and NewMR
- Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint
- Consumers are irrational
- Behavioural economics – new new or new old?