Mobile Market Research 101 – With Ray Poynter

Mobile Market Research is the hottest topic in market research. For many years mobile was predicted to be the next big thing and 2014 was the year that confirmed that mobile had arrived. Whilst many researchers are working at the cutting edge, many others are looking to understand the basics.

In this webinar Ray Poynter delivers a 45 minute introduction to mobile market research, including:
Ray March 2014 BW Square

Mobile surveys
Mobile qual
Passive data collection
Location based research

The webinar also provides an overview of the wider mobile and research ecosystem.