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The Challenges of Automation
Automation is growing quickly, creating lots of new opportunities and simplifying otherwise quite mundane tasks. Financial pressures are making automation very attractive to research buyers who have to deliver more for less. This talk will look at how brands can protect the insights they may lose by trusting in new technology and the claims behind the technology. In addition, it will look at the possible effects on researchers, agencies and the industry if we let the human touch vanish completely.
