Annie Pettit, PhD, CAIP FCRIC is Chief Research Officer, North America, at E2E Research. She is a research methodologist who specializes in participant engagement, data quality, and innovative methods, and is the author of “People Aren’t Robots: A practical guide to the psychology and technique of questionnaire design.” Annie is also Chair of the Canadian ISO Standards Committee (ISO 20252). Most importantly, she’s an avid ukulele player and ASL student.