Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

An AI’s view of The State of Insights – September 2023 AI An AI’s view of The State of Insights – September 2023 In September, NewMR conducted a study with research and insight professionals to understand the state of research and… 4 October 2023 What are the positives about research and insights? Blog What are the positives about research and insights? Yesterday, I shared a word cloud showing a summary of the main things that were worrying research and… 3 October 2023 What is worrying the world of Insights and Research? Blog What is worrying the world of Insights and Research? In September, NewMR ran a study focusing on the research industry, looking at levels of optimism and pessimism,… 2 October 2023 Asking Demographic Questions – ChatGPT Tip #1 AI Asking Demographic Questions – ChatGPT Tip #1 One way to use ChatGPT is to check your questionnaire design by asking ChatGPT to generate a questionnaire.… 26 September 2023 Who writes the better short story, Ray or ChatGPT? AI Who writes the better short story, Ray or ChatGPT? I wanted to check out ChatGPT4’s story writing. So, here is a quick experiment. First, I write a… 22 September 2023 What is an insight? And, why don’t most research projects find insights? Blog What is an insight? And, why don’t most research projects find insights? In the many training courses I run about extracting and narrating the story hidden in data, insights emerge… 21 August 2023 What are the key differences between qual and quant, and what does that mean for assessing them? Blog What are the key differences between qual and quant, and what does that mean for assessing them? We create standards, codes, checklists, and best practices to separate good research from poor research. However, unless we… 11 August 2023 Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches? Blog Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches? When I tackle a project for non-trivial cases, I tend to choose one of these, balancing the strength… 4 August 2023 Synthetic data is the future of a large part of market research and insights – but the road from here to there might be bumpy Blog Synthetic data is the future of a large part of market research and insights – but the road from here to there might be bumpy One of the topics generating the most heated debate in the AI/MR/insights arena at the moment is that… 20 July 2023 Most researchers are optimistic about insights Blog Most researchers are optimistic about insights In June, NewMR conducted a study with 270 insight professionals to establish a benchmark for the state of… 13 July 2023

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close