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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

The Think, Feel, Do! approach to communication, presentations & storytelling Blog The Think, Feel, Do! approach to communication, presentations & storytelling Think, Feel, Do! explains a process where the analysis identifies the message that needs to be conveyed, the… 29 June 2023 Five online training courses Blog Five online training courses For many years Ray Poynter has been offering training courses to a range of private and public organisations.… 21 June 2023 The Archive of Market and Social Research – a great key to learning Blog The Archive of Market and Social Research – a great key to learning My mind has been blown away by what I saw this evening at an AMRS event in London.… 13 June 2023 When, why and how to use coding to interpret qualitative information for insights Blog When, why and how to use coding to interpret qualitative information for insights In this post, I am going to talk about what coding is, when it can be useful (and… 6 June 2023 Will AI Steal Our Jobs? AI Will AI Steal Our Jobs? At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our… 23 April 2023 Using Word Cloud Plus to find codes in verbatims from a survey Blog Using Word Cloud Plus to find codes in verbatims from a survey We’ve added lots of new features to Word Cloud Plus recently, including selecting multiple phrases at the same… 1 March 2023 ESOMAR Elections for Council and President Blog ESOMAR Elections for Council and President As you may have heard, ESOMAR is re-running the elections for President and Council, following irregularities with the… 22 February 2023 <strong>Using a Word Cloud to analyse open-ended comments about AI and Automation in Market Research and Insights</strong> Blog Using a Word Cloud to analyse open-ended comments about AI and Automation in Market Research and Insights In this post, I look at how I used Word Cloud Plus (our new, free, tool for creating… 15 February 2023 How is AI going to impact market research<br>and insights over the next ten years? Blog How is AI going to impact market research
and insights over the next ten years? NewMR has conducted a study to assess how market researchers view the future impact of AI and Automation.… 9 February 2023 <strong>ChatGPT is ushering in Research 3, but what is Research 3?</strong> Blog ChatGPT is ushering in Research 3, but what is Research 3? For the last year, interest in the Metaverse and Web 3 has been booming, with articles, conferences and… 13 January 2023

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