Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Asia
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by…
27 November 2012
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NewMR and Asia
I am about half way through my current tour of Asia, I have been in Singapore and Hong…
25 November 2012
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Laplace and Big Data fallacy
Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on…
22 November 2012
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What will Telepresence bring to Market Research?
Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how…
18 November 2012
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2012 – the year manual coding made a comeback!
In 2011, at events and conferences around the world the world seemed to be on the edge of…
16 November 2012
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Is the term MROC morphing?
When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it…
14 November 2012
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What do we need? Faster Research! When do we need it? NOW!
Yes, it is a truism that we want better, cheaper, faster research, and that we have always wanted…
10 November 2012
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What are conferences for?
I am in the midst of the September-November conference season. Having spent last week at the Australian Marketing…
30 October 2012
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Are two genders enough?
A couple of times recently I have had a several discussions with research colleagues about whether simply asking…
19 October 2012
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Thoughts on Validity
Recently Kevin Gray asked, in the LinkedIn NewMR group, “When you hear a claim that a marketing research…
9 September 2012