Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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When to randomise an answer list?
One of the questions I get asked fairly often is when should an answer list, in a survey,…
16 January 2013
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What people want from NewMR?
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would…
11 January 2013
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The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from…
7 January 2013
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2013 – Focusing on Asia Pacific
There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can…
2 January 2013
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Why do companies use market research?
Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University,…
30 December 2012
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Are Instagram and Facebook Crazy? They want to sell your photos!
The BBC is reporting that Instagram, recently bought by Facebook, is altering its privacy policy to allow third-parties,…
18 December 2012
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Significant Digits – a key element of clearer numbers
I am in the process of writing an introductory statistics book for market researchers. This post and some…
18 December 2012
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Research Communities and Market Research Rules
One of the questions I get asked quite often is whether or not research communities, such as MROCs…
11 December 2012
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Social Media Research and the Trough of Disillusionment
At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media…
1 December 2012
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Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,…
29 November 2012