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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Open data, what does it mean and why do we need it? Big Data Open data, what does it mean and why do we need it? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 7 May 2017 Big data, what is it and will it be here to stay? Uncategorized Big data, what is it and will it be here to stay? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 2 May 2017 Should Ambitious Market Research Companies Adopt the American Way? Asia Should Ambitious Market Research Companies Adopt the American Way? Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that… 1 May 2017 Do you work internationally? Read ‘The Culture Map’ by Erin Meyer Books Do you work internationally? Read ‘The Culture Map’ by Erin Meyer I have just read The Culture Map by Erin Meyer and it has excited me more than anything… 23 April 2017 What is the scientific method, and how does it relate to insights and market research? Insight What is the scientific method, and how does it relate to insights and market research? Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals… 22 April 2017 New Participants, New Expectations, for Qualitative Market Research Market Research New Participants, New Expectations, for Qualitative Market Research The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in… 15 April 2017 Politicised discourse – is Market Research Attuned? Blogging Politicised discourse – is Market Research Attuned? The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in… 7 April 2017 Should Market Research Still Be Using Significance Testing? Market Research Should Market Research Still Be Using Significance Testing? Over the last few years there have been many calls for market researchers to stop using significance testing… 22 March 2017 You Can Combine Standardisation with Creativity Automation You Can Combine Standardisation with Creativity One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people… 20 March 2017 Social Media in 2017, Not much change, but lots of progress Market Research Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017

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