Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
ESOMAR
When will surveys disappear? (2017 update)
Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference…
15 September 2017
Market Research
The Statistics and Statistical Tools Used in Market Research in 2017
In this post I am sharing the summary and two key charts. The eight-page version of the results…
3 September 2017
Insight
Storytelling Starts with Finding the Narrative During the Analysis
Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more…
17 August 2017
Market Research
Survey about the stats we use in market research
At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about…
16 August 2017
infogrpahics
104 Facts You Don’t Know About Mobile Marketing
Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful…
2 August 2017
Conferences
What is the best way to present numbers?6 tips for better conference presenting
A couple of weeks ago I was at a conference in Lisbon and spent five days listening to…
31 July 2017
Futuring
Major update on mobile market research
For a few years there have been relatively few new findings about mobile market research. We have seen…
23 July 2017
Conferences
Why Use Bullets in a Presentation? The difference between good bullets and bad bullets.
Every so often there is an upsurge in criticism about the use of bullets in presentations, often linked…
8 June 2017
Big Data
Why should I use international standards?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.…
30 May 2017
Agile
What is Agile Market Research?
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment…
11 May 2017