Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
What is the future of market research?
In this post, Ray Poynter looks at the prospects for market research in the near future, and forecasts…
4 April 2021
Blog
What does the future hold for insights and market research?
What does the future hold for market research. At the Festival of NewMR we will be hearing from…
29 March 2021
Blog
Meeting of ESOMAR Council 4 March 2021
Ray Poynter reports of the last meeting of the current ESOMAR Council - the new team will be…
5 March 2021
Blog
Testing multiple concepts – Insight FAQs
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or…
4 March 2021
Book Review
Insight Interview with James Wycherley – Transforming Insight
Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that…
27 February 2021
Blog
Transforming Insight: the 42 secrets of successful corporate Insight teams
James Wycherley is the author of a new book called Transforming Insight. In this post James writes about…
27 February 2021
Blog
Will anything replace PowerPoint soon? – A 2011 prediction revisited
Ray Poynter revisits his 2011 prediction that nothing was likely to replace PowerPoint soon. Posted 17 February 2021
17 February 2021
Blog
Meeting of ESOMAR Council 1 February 2021
Ray Poynter reports back on the latest ESOMAR Council Meting - held on 1 February 2021.
2 February 2021
Blog
Predictions for the next five years
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five…
24 January 2021
Blog
Communities are going to be even bigger in 2021
Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving…
28 December 2020