Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Why do I bracket AI and Automation together? Blog Why do I bracket AI and Automation together? I think that AI and Automation are inextricably linked - automation will be based on AI and AI… 14 June 2021 Using Discourse Analysis to Fuel Brand Strategies Blog Using Discourse Analysis to Fuel Brand Strategies In this post Ray Poynter talks about and shares a paper on using discourse analysis in market research. 5 June 2021 Looking for your support for a great charity Charity Looking for your support for a great charity Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel! 24 May 2021 How to find and describe the messages in the data Blog How to find and describe the messages in the data Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as… 16 May 2021 Book Review with Betty Adamou Book Review Book Review with Betty Adamou Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a… 5 May 2021 How many new products should fail? Blog How many new products should fail? How many new products 'should fail' - Ray Poynter re-visits a post from 10 years ago and updates… 5 May 2021 Are you a buyer or user of Insights and Research? We are asking for your help! Blog Are you a buyer or user of Insights and Research? We are asking for your help! NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research. 27 April 2021 Why ‘Less is More’ is hard to achieve Blog Why ‘Less is More’ is hard to achieve Ray Poynter reports on research that shows why doing 'less is more' is so hard. In essence we… 22 April 2021 Are you an imposter? Infographic Are you an imposter? Guest blog by InnovateMR's Brittany Nicols looking at new research into the prevalence of imposter syndrome. 20 April 2021 The social conversation about the Festival of #NewMR Blog The social conversation about the Festival of #NewMR Our friends at NorthStar Social Media Intelligence have created a live dashboard in Talkwalker showing the social conversation… 8 April 2021

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