Category: Threats

Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 Blog Why might a business reject something that is both better and cheaper? (The better tyre example) I was talking to a company that had a service that was both better and cheaper than the… 29 January 2015 Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014 Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014 post image Blog Could Google be the next Standard Oil or AT&T? Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been… 11 January 2014 post image Blog How many of your Twitter followers are fake? Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when… 6 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013