Category: Threats
Blog
If you had a great product and gave it away for nearly free, how long before you would have a big customer base?
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly…
5 May 2016
Blog
In Market Research, what do we mean by ‘Disruption’?
Most weeks there is something in the MR media about a new force for disruption, which is often…
30 April 2016
Blog
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,…
29 March 2016
Blog
UK researchers help Ted Cruz harvest data from unaware Facebook users
The Guardian website has a long article that looks at how Ted Cruz has utilised a UK company,…
11 December 2015
Blog
Will the Ashley Madison hack and law suits spell the end to Big Data as we know it?
The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain…
1 September 2015
Blog
Market Research, not a hot topic in Social Media
The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass…
21 July 2015
Blog
Social Media Research Reveals Market Research Concerns
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post…
9 July 2015
Blog
Market Research is too inward looking – Social Media analysis by Bakamo Social
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the…
2 July 2015
Blog
The world is changing, so market research must change too
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the…
21 June 2015
Blog
Should opinions polls be banned in the run up to elections?
For those of you who do not follow UK news, there was an election last week in the…
12 May 2015