Category: Statistics

Blog The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015 Blog Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015 Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 post image Blog Using sampling error as a measure of reliability, not validity Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys… 7 April 2014 Blog The Strengths and Limitations of Research-on-Research As part of writing our new book on Mobile Market Research (which should be available in September) I… 15 February 2014 post image Blog “most published research findings are probably false” – John Ioannidis The worlds of academic and commercial research are being riven at the moment with concerns and accusation about… 4 January 2014 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog Why might a product test show a negative result? Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric… 20 October 2013 post image Blog Unintentional Interlocking Quotas This post has been written in response to a query I receive fairly often about sampling. The phenomenon… 2 August 2013