Category: Social Media

Blog My Take on Social Media – Mary Aviles Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence,… 11 August 2014 post image Blog My take on social media – Gaelle Bertrand Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle… 11 June 2014 post image Blog My take on Social Media – Kristin Luck Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of… 9 June 2014 post image Blog What’s your take on social media? We at NewMR are keen to hear the different ways that market researchers approach social media. We are… 3 June 2014 post image Blog My take on social media – Sue Bell Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the… 1 June 2014 post image Blog My take on social media – Peter Harris Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to… 30 May 2014 Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 Blog Ask, Measure, Learn – Lutz Finger and Soumitra Dutta I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the… 7 February 2014 post image Blog How many of your Twitter followers are fake? Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when… 6 January 2014