Category: Social Media
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Market Research is too inward looking – Social Media analysis by Bakamo Social
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the…
2 July 2015
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Collaborative Review of Social Media Research – The Spec
News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will…
13 April 2015
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Social Media in 2015 – Collaboration Invitation
Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research…
25 March 2015
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Two key challenges to measuring the ROI of social
Want to know how you should be evaluating social media campaigns? Do you want to know how to…
16 February 2015
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Are you an expert?
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then…
23 October 2014
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Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
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Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter…
19 August 2014
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What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted…
14 August 2014
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My take on social media – Sue Cardwell
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization…
13 August 2014
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My take on social media – Maya Middlemiss
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.…
12 August 2014