Category: Social Media

Market Research is too inward looking – Social Media analysis by Bakamo Social Blog Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 Collaborative Review of Social Media Research – The Spec Blog Collaborative Review of Social Media Research – The Spec News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will… 13 April 2015 Social Media in 2015 – Collaboration Invitation Blog Social Media in 2015 – Collaboration Invitation Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research… 25 March 2015 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Are you an expert? Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 My take on social media – Sue Cardwell Blog My take on social media – Sue Cardwell Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization… 13 August 2014 My take on social media – Maya Middlemiss Blog My take on social media – Maya Middlemiss Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.… 12 August 2014

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