Category: Mobile

Blog Why is so much customer satisfaction research so unsatisfying? When I talk to research users, one of the most common themes I hear is dissatisfaction with customer… 16 January 2014 post image Blog The Mobile Players in 2014 & Mobile MR – Navin Williams Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading… 14 January 2014 post image Blog Does this summarise mobile qual for you? As part of the book on mobile market research that Sue York, Navin Williams and I are writing… 7 January 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Answers to Frequently Asked Mobile Market Research Questions In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,… 9 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What are the key mobile market research questions? In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions… 24 October 2013 post image Blog Jan Hofmeyr challenges the future of market research at MRMW London Last week, at the MRMW Conference in London, the future of market research as we know it was… 14 October 2013