Category: Mobile

What’s special about Dub? Blog What’s special about Dub? The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from… 17 June 2015 What’s special about MESH, the Experience Agency? Blog What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015 MRMW in APAC – Summary by Stephen Paton Blog MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Do you understand device agnostic research? Blog Do you understand device agnostic research? Most people seem to accept that about one-third of people who take online surveys are attempting to do… 2 March 2015 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 Why beacons are a game changer in mobile research Blog Why beacons are a game changer in mobile research Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to… 17 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 post image Blog Using a Big Picture approach to understand the key trends in mobile market research During the last week I have made three separate presentations in Tokyo on the topic of the key… 28 July 2014

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