Category: Media
Blog
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…
19 October 2018
Blog
Why you should subscribe to NewMR’s newsletter?
Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can…
30 September 2017
Blog
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,…
29 March 2016
Blog
Should opinions polls be banned in the run up to elections?
For those of you who do not follow UK news, there was an election last week in the…
12 May 2015
Blog
What’s special about Keen as Mustard?
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from…
29 April 2015
Blog
What’s special about MESH, the Experience Agency?
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President…
20 April 2015
Blog
Two key challenges to measuring the ROI of social
Want to know how you should be evaluating social media campaigns? Do you want to know how to…
16 February 2015
Blog
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
post image Blog
My take on social media – Gaelle Bertrand
Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle…
11 June 2014