Category: Books

post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Blog Talk Like Ted – Book Review I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,… 26 March 2014 Blog Ask, Measure, Learn – Lutz Finger and Soumitra Dutta I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the… 7 February 2014 Blog What are the top ten questions for Opinion Polling? A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile,… 4 February 2014 Blog Brand esSense – two books in one from Neil Gains Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and… 1 February 2014 Blog Staying up to date with trends in mobile and mobile market research As part of the book on Mobile Market Research that we are working on we are including some… 19 January 2014 post image Blog Does this summarise mobile qual for you? As part of the book on mobile market research that Sue York, Navin Williams and I are writing… 7 January 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013