Category: Books

Cultivating Curiosity by Evette Cordy, a book worth reading Blog Cultivating Curiosity by Evette Cordy, a book worth reading To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 19… 19 April 2018 Nabokov’s Favourite Word is Mauve – a book market researchers should read Blog Nabokov’s Favourite Word is Mauve – a book market researchers should read To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 28… 28 March 2018 ‘Attack of the 50 Foot Blockchain’ – Book Review Blog ‘Attack of the 50 Foot Blockchain’ – Book Review Post by Ray Poynter, 12 March 2018 For anybody interested in the current hype around Bitcoin, blockchain and… 12 March 2018 Do you work internationally? Read ‘The Culture Map’ by Erin Meyer Blog Do you work internationally? Read ‘The Culture Map’ by Erin Meyer I have just read The Culture Map by Erin Meyer and it has excited me more than anything… 23 April 2017 An Introduction to Market Research Tables – Request for Feedback Blog An Introduction to Market Research Tables – Request for Feedback Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in… 28 October 2016 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 MRMW in APAC – Summary by Stephen Paton Blog MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Blog Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015 The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014

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