Category: Advertising

What is the Counterfactual? – Why do we need to assess it? Blog What is the Counterfactual? – Why do we need to assess it? Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the… 19 October 2018 What is semiotics and how is it used? Blog What is semiotics and how is it used? Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how… 17 July 2018 Why you should subscribe to NewMR’s newsletter? Blog Why you should subscribe to NewMR’s newsletter? Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can… 30 September 2017 The Paradox of Automation and Increased Employment Blog The Paradox of Automation and Increased Employment In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,… 29 March 2016 Many Conference Exhibitors Could do Better Blog Many Conference Exhibitors Could do Better I am lucky to attend a large number of conferences each year and at most of these conferences… 21 March 2016 Are you a new entrant in the NewMR World? Blog Are you a new entrant in the NewMR World? From time-to-time people reach out to us to tell us about a new company in the market research… 11 January 2016 Social Media, Curation and a Personal Brand – 3 hot topics for 2016 Blog Social Media, Curation and a Personal Brand – 3 hot topics for 2016 In November our thoughts stray to 2016 as we try to guess the key topics we should be… 8 November 2015 Listening to talk about Beacons Blog Listening to talk about Beacons The social media research contribution from empirica takes a slightly different angle from most of the other reports… 27 July 2015 What’s special about Keen as Mustard? Blog What’s special about Keen as Mustard? The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from… 29 April 2015 What’s special about MESH, the Experience Agency? Blog What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015

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