Category: Advertising
Blog
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the…
19 October 2018
Blog
What is semiotics and how is it used?
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how…
17 July 2018
Blog
Why you should subscribe to NewMR’s newsletter?
Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can…
30 September 2017
Blog
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,…
29 March 2016
Blog
Many Conference Exhibitors Could do Better
I am lucky to attend a large number of conferences each year and at most of these conferences…
21 March 2016
Blog
Are you a new entrant in the NewMR World?
From time-to-time people reach out to us to tell us about a new company in the market research…
11 January 2016
Blog
Social Media, Curation and a Personal Brand – 3 hot topics for 2016
In November our thoughts stray to 2016 as we try to guess the key topics we should be…
8 November 2015
Blog
What’s special about Keen as Mustard?
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from…
29 April 2015
Blog
What’s special about MESH, the Experience Agency?
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President…
20 April 2015