Skills & Careers

post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Stand tall and if necessary ‘fake it till you make it’ For several years, when teaching presenting, I have been asking people to stand when they present and to… 15 December 2013 post image Blog Is market research really a career? Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for… 13 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or… 6 December 2013 post image Blog The Opportunities and Threats Facing Market Research – Sally Joubert Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we… 5 December 2013 post image Blog Getting the recipe (and decoration) right – Karen Schofield Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out… 2 December 2013 post image Blog Market research has a great future if it is brave enough to change – Jane Frost Posted by Jane Frost, CEO of MRS, The Market Research Society, UK.  Market research has a great future… 1 December 2013 post image Blog Opportunities and Threats faced by Market Research – Peter Harris By Peter Harris, Managing Director, Vision Critical Asia Pacific. I’ve had the opportunity to attend a few MR… 29 November 2013 post image Blog Faster, cheaper and see into the future… – Tiina Raikko Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have… 29 November 2013 post image Blog Opportunities and Threats faced by Market Research – Rosie Campbell Posted by Rosie Campbell, Director at Campbell Keegan, UK. So, what I guess I’ve always marvelled at in… 28 November 2013