Skills & Careers
Training, personal brand and staying current.
Event
Growth Hacking with Kristin Luck
NewMR Webinar – register by clicking here. Friday 13, March Paris 4pm, London 3pm, New York 11am, Seattle…
13 March 2015
Blog
The use of tense in writing up market research results
This blog post has been written as part of a project I am working on to produce a…
4 January 2015
Blog
What advice would you give to somebody entering the market research profession?
One of the questions I get asked quite often is about the advice I would give to people…
26 November 2014
Blog
The Curve – a book you need to read
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it…
24 November 2014
Blog
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
Blog
Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance
Since the arrival of online market research in the mid-1990s the speed of change in market research has…
20 October 2014
Blog
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
Blog
AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou
Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS…
11 September 2014
Blog
ESOMAR report confirms that surveys are in decline
Last week I posted an article looking at the decline in survey research, which included some data from…
3 September 2014
Blog
Most market researchers should not worry about getting into the boardroom
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not…
2 September 2014
Blog
Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter…
19 August 2014
Blog
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted…
14 August 2014