Trends & Predictions

post image Blog How much of your research should be with customers? Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are… 9 May 2013 post image Blog Feedback from the MRS Conference in London This week’s MRS Conference in London was one of the best events I have been to in the… 22 March 2013 post image Blog Is your mobile market research ethical? As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing… 17 March 2013 post image Blog Two disruptive ideas for a disruptive conference This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of… 12 March 2013 post image Blog Is it a bad thing that 80% of new products fail? Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new… 7 March 2013 post image Blog Is it auto-qual, we-qual, mass-qual, or crowdsourced qual? There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example… 26 February 2013 post image Blog What people want from NewMR? At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would… 11 January 2013 post image Blog The Qualitative Deficit Market research is being deluged with new sources of data, from social media, from electronic communications, and from… 7 January 2013 post image Blog 2013 – Focusing on Asia Pacific There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can… 2 January 2013 post image Blog Social Media Research and the Trough of Disillusionment At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media… 1 December 2012 post image Blog Market Research in Japan, an Alternative Adoption Curve Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,… 29 November 2012 Blog How to run a successful MROC in Japan? Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by… 27 November 2012