Trends & Predictions

post image Blog The Mobile Players in 2014 & Mobile MR – Navin Williams Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading… 14 January 2014 post image Blog Could Google be the next Standard Oil or AT&T? Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been… 11 January 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Facebook still dominant in the UK – even amongst the young! Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps… 16 December 2013 post image Blog Is market research really a career? Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for… 13 December 2013 post image Blog Answers to Frequently Asked Mobile Market Research Questions In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,… 9 December 2013 post image Blog Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or… 6 December 2013 post image Blog The Opportunities and Threats Facing Market Research – Sally Joubert Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we… 5 December 2013 post image Blog Getting the recipe (and decoration) right – Karen Schofield Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out… 2 December 2013 post image Blog Market research has a great future if it is brave enough to change – Jane Frost Posted by Jane Frost, CEO of MRS, The Market Research Society, UK.  Market research has a great future… 1 December 2013