Trends & Predictions

Where research is heading - trends, futures and forecasts.

#GenY writes about #GenY Blog #GenY writes about #GenY Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,… 17 October 2014 A smart guide to being an entrepreneur Video & Slides A smart guide to being an entrepreneur Tips, recommendations and advice from somebody who’s been there Serial entrepreneur Kristin Luck, draws on her experience and… 15 October 2014 Why mobile campaigns and advertising are underachieving and how to change it Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 What’s hot in market research? Video & Slides What’s hot in market research? Click here to access the slides Click here to access the slides 7 September 2014 Presidential Reflections – Dan Foreman Blog Presidential Reflections – Dan Foreman It’s that exciting time of the year again – ESOMAR Congress is on its way and the team… 5 September 2014 ESOMAR report confirms that surveys are in decline Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014 Most market researchers should not worry about getting into the boardroom Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 post image Blog Using a Big Picture approach to understand the key trends in mobile market research During the last week I have made three separate presentations in Tokyo on the topic of the key… 28 July 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014

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