Topic: ROI

Celina Burnett – How to measure the ROI of campaigns Video & Slides Celina Burnett – How to measure the ROI of campaigns Celina Burnett of Gain Theory gives a NewMR Lecture/Introduction to how to measure the ROI of campaigns. 15 July 2015 The Power Of Earned Media: Using Traditional And Social Media Research To Drive Advertising ROI Slides The Power Of Earned Media: Using Traditional And Social Media Research To Drive Advertising ROI 17 July 2014

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