Topic: quantitative research
Video & Slides
Five Ways You Can Leverage ChatGPT for Insights
In this research presentation, Ray Poynter demonstrates Five Ways You Can Leverage ChatGPT for Insights, from design, via…
16 July 2024
Video & Slides
Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data
We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age,…
11 October 2022
Video & Slides
How to Become an Irreplaceable Quant Researcher
Thousands of quantitative researchers have great skills and experience but there are so few high-level opportunities for researchers.…
11 October 2022
Video & Slides
Using Digital Behavioural Data for Insights
With all the talk over the last year of a ‘new normal’ it has been important to understand…
21 July 2021
Video & Slides
The Future – Back to Basics?
We have seen the experimentation with Social Media, technology based data collection and Big Data as an alternative!…
24 May 2018
Video & Slides
Ten years of looking after Coca-Cola’s data
For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker…
8 November 2017
Video & Slides
Dark side of insight: How traditional research glosses over real consumer behavior
Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.…
8 November 2017