Topic: product development

Selecting Effective Product Claims in CPG/FMCG Video & Slides Selecting Effective Product Claims in CPG/FMCG "What shall we say on the pack?” This question invariably pops up at some stage of the product… 1 November 2019 Ray Poynter interviews Stan Sthanunathan Video & Slides Ray Poynter interviews Stan Sthanunathan In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it,… 19 December 2018

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