Topic: Online Qual

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Video & Slides Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the… 15 June 2023 Moving your focus groups online: rich qual insights via asynchronous online communities Video & Slides Moving your focus groups online: rich qual insights via asynchronous online communities At a time when qual researchers are being told by the MRS to take their in-person research and… 24 July 2020 How pop-up communities helped bring online qual to the mainstream Video & Slides How pop-up communities helped bring online qual to the mainstream Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and… 19 March 2020 The art of listening Video & Slides The art of listening Real qual is not about off- or online research, it is not about the amount of groups, it… 19 March 2020 How to conduct successful online communities Video & Slides How to conduct successful online communities Online communities are already an established method used in market research, and a great way to create meaning… 10 October 2019 NewMR Chatbot Experiment Video & Slides NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 Lessons Learned from a Decade of MROC Use Video & Slides Lessons Learned from a Decade of MROC Use I worked on my first MROC 10 years ago. The technology was fairly new to Australia back then.… 7 March 2019 Everything we know about face to face groups Video & Slides Everything we know about face to face groups 28 November 2014

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