Topic: focus groups
Video & Slides
AI-powered interviewing: Best practices from Yasna
This presentation is Part 2 of 2. Join us as we explore how AI can be used to…
9 April 2024
Video & Slides
An Immersive Ethnography Technique for deep understanding
Over my long career, I have been lucky enough to work with really creative researchers who have taught…
25 March 2021
Video & Slides
Face-to-Face qualitative research in 2021
Conversation with Ray Poynter and Bob Qureshi, joined by Holly O’Neill, Patrice Wooldridge, and Chris Hauck Bob Qureshi,…
25 March 2021
Video & Slides
Moving your focus groups online: rich qual insights via asynchronous online communities
At a time when qual researchers are being told by the MRS to take their in-person research and…
24 July 2020
Video & Slides
Rev Up Your Qual; Actionable Insights, Accelerated!
Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.…
8 February 2018
Video & Slides
The Power of Going Long
We’re used to thinking of 30-minute phone interviews, 1-hour IDIs, 2-hour focus groups and 3-hour ethnographies . .…
8 November 2017