Topic: data quality

What does collecting better data mean, and how to achieve it? Video & Slides What does collecting better data mean, and how to achieve it? Ray Poynter (NewMR & Potentiate) presents a 2021 State of the Art review of the issues surrounding the… 14 October 2021 Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach Video & Slides Thinking Outside the Mode: Improving Accuracy by Choosing a Multi-Mode Approach To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation,… 14 October 2021 Results from the NewMR Quality of Reports 2021 Study Video & Slides Results from the NewMR Quality of Reports 2021 Study Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings… 20 September 2021 Disinformation – The Game Changer in Market Research and Brand Communication Video & Slides Disinformation – The Game Changer in Market Research and Brand Communication Disinformation achieved its goal. It shook faith in official sources, and destabilized conventional forms of communication. One would… 6 March 2019 Fake News and the Impact on Market Research Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 Ten years of looking after Coca-Cola’s data Video & Slides Ten years of looking after Coca-Cola’s data For the last ten years Infotools have ensured highest data quality and protocol compliance in Coca-Cola’s Global tracker… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 The online survey quality guideline by JMRA Video & Slides The online survey quality guideline by JMRA In Japan, online survey is the most used research method. The Internet Survey Quality Subcommittee of JMRA try… 18 October 2017

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