Topic: context driven insight
Video & Slides
He blew it.” Did he make a mistake that led to failure? Or are we learning how he created a beautiful glass vase? Context is everything.
A depth of understanding comes from having multiple pieces of information. Insights come from how you connect those…
6 March 2019
Video & Slides
The problems and challenges created by observational data
The world of market research and insights are in the process of moving from a paradigm centred on…
24 May 2018
Video & Slides
Context is Queen
The picture is not always what you think it is! Learn why decisions taken using traditional survey data…
8 November 2017