Topic: consumer stories

The Role of Narrative in Research with Irrational Agency and NewMR Video The Role of Narrative in Research with Irrational Agency and NewMR This 'Narrative Research' forum, hosted by produced by the Irrational Agency and NewMR, brings together leading proponents of… 13 February 2024 The Sudden Death of Beliefs Video & Slides The Sudden Death of Beliefs Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align… 12 February 2024 Uncovering Consumers’ Hidden Narratives Video & Slides Uncovering Consumers’ Hidden Narratives While nearly every participant is willing to answer our questions in market research, very few actually share what’s… 12 February 2024

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