Topic: consumer insights

Platform Showcase – The Insights Copilot from YouScan Video & Slides Platform Showcase – The Insights Copilot from YouScan Alex Orap Founder and Chief Growth Officer, YouScan, and Jenya Terpil Head of AI, YouScan. showcase the Insights… 16 July 2024 Living in an AI Future Video & Slides Living in an AI Future Jenn takes us through 4 scenarios of a possible AI driven future using science fiction scenarios to explore… 22 September 2017 Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Video & Slides Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make… 21 June 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Being a Start up in Romania Video & Slides Being a Start up in Romania This session includes three market research start ups from different countries with presenters sharing experiences and tips, with… 27 February 2017 Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Video & Slides Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.… 8 December 2016 Mobile Research in a Global Context Video & Slides Mobile Research in a Global Context What are the key trends and differences in mobile research around the world? In this presentation, Sue will… 8 December 2016 Using Mobile Qual to Hack the Snack Aisle Video & Slides Using Mobile Qual to Hack the Snack Aisle How do you decide where in a store to put a new healthy snacking item? FocusVision and market… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Video & Slides Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers… 8 December 2016

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