Topic: consumer engagement
Video & Slides
Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long
*Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar. …
12 June 2020
Video & Slides
Embedded research-how to maximize consumer interactions
Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are…
8 February 2018
Video & Slides
5 New Rules for Consumer Engagement
With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get…
8 February 2018