Topic: Consumer Behaviour

Cognitive Semiotics: where artistic interpretation meets science Video & Slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of… 8 November 2017 Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 Big Consumer Data: the Promise, the Overpromise, the Opportunity Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017

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