Topic: Brands

Mind The Gap – Consumer Centricity in a nutshell Video & Slides Mind The Gap – Consumer Centricity in a nutshell In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed… 15 April 2021 Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Video & Slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This… 13 April 2021 Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long If you work in marketing or market research, or if any aspect of your job involves understanding consumers,… 24 July 2020 Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-Long *Note: this webinar series is ongoing from 23rd April 2020. This presentation reflects the 11th June 2020 webinar.… 2 July 2020 Human Insight as a Global Nervous System Video & Slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to… 25 January 2019 Teaching Machines to Feel – The Role of MR Video & Slides Teaching Machines to Feel – The Role of MR Teaching Machines to Feel – The Role of MR 19 August 2016 The Machine gave me the Narrative Video & Slides The Machine gave me the Narrative The Machine gave me the Narrative 19 August 2016 Authentic Amplification or Echo Chamber? Video & Slides Authentic Amplification or Echo Chamber? Authentic Amplification or Echo Chamber? 18 August 2016

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