Topic: brand tracker

How to use a Kalman Filter in Brand Tracking? Video & Slides How to use a Kalman Filter in Brand Tracking? Sample variability makes it difficult to distinguish between noise and true shifts. Traditionally, we rely on rolling averages… 5 October 2019 Breaking the boundaries of product category in the analysis of brand positioning Video & Slides Breaking the boundaries of product category in the analysis of brand positioning Not losing sight of any brand that breaks into the market is especially important nowadays, when technology and… 5 March 2019

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