Topic: Brand loyalty

Fell In Love At First Sight Or Started As A Friend? Video & Slides Fell In Love At First Sight Or Started As A Friend? Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least… 3 March 2017 Springboarding from Social Listening to Social Intelligence Video & Slides Springboarding from Social Listening to Social Intelligence The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers… 2 March 2017 The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict Video & Slides The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy… 27 February 2017

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