Topic: behavioural insight

Digital Marketing for 2020: Letting Consumer Needs Drive Personalization Video & Slides Digital Marketing for 2020: Letting Consumer Needs Drive Personalization Marketers are turning to digital micro-targeting to reach consumers with personalized messages – but are they breaking through… 18 March 2020 Sense-making – a challenge to behavioural insights Video & Slides Sense-making – a challenge to behavioural insights Sense-making is a new approach to gaining meaningful behavioural insights. Susan Bell is one of the few researchers… 8 November 2017

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