Click here to access the slides
Knowing where to look: Are social media intelligence sources drying up? Webinar 2/3
This webinar is number 2 of 3 in the Social Media Research – State of Play in 2021 series.
Facebook and Instagram have tightened access to their data flows in the past 3 years following the Cambridge Analytica scandal.
Meanwhile, new social media networks have flourished including TikTok, Clubhouse, and newer alternatives such as Fireside.
Knowing the social media landscape is a key aspect of deriving contextualised insights from social media.
Gaelle Bertrand delves into the impact of the changing social media landscape and discusses best practices when it comes to selecting sources to listen into.