Click here to access the slides
Note, the interactive section where Geoff Lowe shows how to search for relevant exceptions using Harmoni did not render well in the video above. The video below is just the eleven minutes of the example in Harmoni.
How to search for insights in survey data
In this ‘How to’ webinar, NewMR’s Ray Poynter and Infotools’ Geoff Lowe look at strategies for finding the story in survey data, and in particular that part of the process that focuses on searching a data set efficiently to identify the key findings, which will provide the building blocks for the story.
The presentation shows how to systematically use a ‘question and seek’ method to build insights.
The webinar starts by looking at what can be achieved within the data collection tool (QuestionPro), then SPSS, and finally using some of the visual and labour-saving features offered by Infotools.
Here are some earlier webinars on the same theme, you might find the slides and recordings of interest
– How to use Correlations to find Insights, May 2019
– How to Use Comparisons to Find & Tell Stories in the Data, Feb 2019