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The magical power of play
One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that the often used Matrix questions seem to demotivate participants. I think that play can be the key to a better participant experience, which will result into a higher respond rate and high quality data. During the webinar I’d like to explain the magical power of game mechanics from a psychological perspective. I also would like to share some best practices I learned during the development of my own research game The Association Game.
Presented by Jeroen Spetter of Ruigrok NetPanel