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Harnessing the Power Of TV
This is the story of how Northstar managed to develop a TV show that has not only been singled out by the company’s CEO, but has been used as a medium to open conferences attended by over 3000 delegates.
Over the course of 2017-2018, Northstar has documented the lives of nine very different households throughout the UK via the airing of 10 different episodes.
Each episode was produced to deal with a different strategically important topic. Footage was pulled from a number of sources – from planned research events where professional cameraman as well as sound editors were present, to more intimate self-shot footage captured by our Stars using their smartphones.
Each episode required our research team to spend considerable time storyboarding, scene by scene, the narrative we wanted to tell, but also doing it in a way that allowed the personalities of the household’s shine through.
Series one has had a profound effect on our client’s business. It is seen as the perfect antidote for time poor C-suite stakeholders who don’t want to wade through a 40 page report, or feel that a summary report doesn’t generate enough customer empathy to really inspire change within their organisation.
In addition, the show has been so successful in delivering insight to the very top of the business that we’ve already been commissioned for season 2.
During our presentation we will explain how to:
• How we did it! By outlining the process (and learnings) we went through to set-up, manage, and film a TV show for our client
• Critically, do this in a cost-effective manner