Click here to access the slides and recording.

Click here to access the slides and recording.

AI-Powered Social Listening: 3 Actionable Use Cases for Market Research,
Anna Yanko, YouScan

In this session, we’ll show you how AI-powered social listening is changing market research. You’ll learn how businesses can use AI to get clear, actionable insights from social media data. We’ll walk through three practical use cases, showing how YouScan – an AI-powered social media listening tool – helps researchers discover trends, track competition, and understand their audience on a deeper level.

What is on the agenda?

• What is AI-Powered Social Listening?
  A simple explanation of how AI helps gather and analyze social media data in real-time.
• Use Case 1: Discovering Cultural Insights & Trends
  See how AI identifies emerging cultural trends and shifts in consumer behavior by analyzing online conversations.
• Use Case 2: Analyzing Competitors
  Learn how AI can spot competitor mentions and give you insights into their strengths and weaknesses.
• Use Case 3: Analyzing Your Audience
  Discover how AI helps analyze audience characteristics and interests, providing a deeper understanding of who is talking about your brand or industry.